Crafting brands for female founders who want their vision to be seen and remembered.
Work With Soulbrand
Welcome to the studio
Where your brand comes alive
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Framework
The Founder
You know your business inside out. But when someone asks "what does your brand say about you?" — does the answer make you proud? The Founder Framework is where your brand stops being something you threw together and starts being something you can't wait to share.
THIS IS FOR YOU IF —
You're a female founder who's serious about her business but her brand hasn't caught up yet. Maybe you've been DIYing it and you know it's holding you back. Maybe you're ready to raise your prices and need visuals that command that. Or maybe you're starting fresh and want to do it right from day one.
THIS IS FOR YOU IF —
You're a female founder who's serious about her business but her brand hasn't caught up yet. Maybe you've been DIYing it and you know it's holding you back. Maybe you're ready to raise your prices and need visuals that command that. Or maybe you're starting fresh and want to do it right from day one.
what's includeD
Full creative direction
Client persona development
Brand messaging framework
Custom colour palette
Typography suite
Primary logo
Secondary logo
Brand mark
Brand do's & don'ts
Complete brand identity files
Client persona development
Brand messaging framework
Custom colour palette
Typography suite
Primary logo
Secondary logo
Brand mark
Brand do's & don'ts
Complete brand identity files
investment starts at $3,500
Payment Plans available
Foundation
experience
brand builder
This is the full picture. A brand identity that's distinctly and unapologetically you, paired with a website that brings it to life and converts visitors into clients. When your brand and website are built together, everything is cohesive — and cohesive brands get remembered.
THIS IS FOR YOU IF —
You're done piecemealing it. You want to invest once, do it properly, and come out the other side with a brand and a website you're proud of — that actually works together. Whether you're starting fresh or doing a full rebrand, this is the package that transforms how your business shows up in the world.
THIS IS FOR YOU IF —
You're done piecemealing it. You want to invest once, do it properly, and come out the other side with a brand and a website you're proud of — that actually works together. Whether you're starting fresh or doing a full rebrand, this is the package that transforms how your business shows up in the world.
what's includeD
Brand foundations
Custom colour palette
Typography suite
Primary logo
Secondary logo
Brand mark
Brand do's & don'ts
Complete brand identity files
5-page custom website design
Desktop & mobile optimisation
Foundational SEO setup
CRM & lead capture integration
Custom colour palette
Typography suite
Primary logo
Secondary logo
Brand mark
Brand do's & don'ts
Complete brand identity files
5-page custom website design
Desktop & mobile optimisation
Foundational SEO setup
CRM & lead capture integration
investment starts at $4,500
Payment Plans available
growth
design
custom website
Your website should be doing the heavy lifting — booking calls while you sleep, pre-qualifying leads before they ever reach your inbox, and making dream clients feel like they've finally found their person. If yours isn't doing that, it's not working hard enough.
ThHIS IS FOR YOU IF —
You already have your branding in place (or you're bringing it from the Founder Framework) and you need a website that converts. You're tired of cringing when you send someone to your URL. You want something custom — built for your business, your clients, and your goals.
ThHIS IS FOR YOU IF —
You already have your branding in place (or you're bringing it from the Founder Framework) and you need a website that converts. You're tired of cringing when you send someone to your URL. You want something custom — built for your business, your clients, and your goals.
what's includeD
Up to 8 custom-designed pages
Desktop & mobile optimisation
Foundational SEO setup
Written copy integration
Email lead capture integration
Custom forms & enquiry flow
Designed in Showit
Shopify integration for e-commerce
Desktop & mobile optimisation
Foundational SEO setup
Written copy integration
Email lead capture integration
Custom forms & enquiry flow
Designed in Showit
Shopify integration for e-commerce
investment starts at $3,800
Payment Plans available
expansion
Support
Ongoing Brand & Founder
Growing businesses need consistent design support — but hiring a full-time designer isn't always the answer. The Founder Retainer gives you a dedicated designer in your corner every month, without the overhead.
THIS IS FOR YOU IF —
You've got your core brand in place but you need ongoing design support — think new web pages, social graphics, launch assets, pitch decks, email templates, and anything else that comes up as you grow. You're building something that evolves, and you need a designer who evolves with it.
THIS IS FOR YOU IF —
You've got your core brand in place but you need ongoing design support — think new web pages, social graphics, launch assets, pitch decks, email templates, and anything else that comes up as you grow. You're building something that evolves, and you need a designer who evolves with it.
what's includeD
10 design hours per month
Priority turnaround
Flexible — use hours how you need them
Consistent designer who knows your brand
Monthly check-in & planning
3-month commitment (then rolling)
Priority turnaround
Flexible — use hours how you need them
Consistent designer who knows your brand
Monthly check-in & planning
3-month commitment (then rolling)
investment $800/mo
3 month Starter Commitment
support
